HEY MOMMIES!

WORRYING WHAT YOUR NEW BORN BABY WILL WEAR?      

COMFORTBALE, NATURAL AND SOFT ARRIVALS!!

ARE YOU CONSCIOUS ABOUT CLOTHING?

CARING FOR PLANET AND CHILDREN. Ed-a-mamma is a clothing brand for babies and mothers that nurtures love of nature. An Indian brand started by famous actresses Alia Bhatt. In a bid to promote ‘vocal for local’ and becoming ‘fully atmanirbhar’ she launched her own clothing brand for boys and girls in 2020

Ed-a-Mamma tells us stories- stories of little girl and her dog, and their adventure to save the planet. It does not only about clothing but a series of book, preserving our environment, conscious clothing that crates a non-degrading surrounding with manufacturing one product at a time.

Ed-a-Mamma started with producing playwear for children. Every fabric has a purpose to serve and is rooted in the brand ethos of Ed-a-Mamma.

The fabric is fully plant based and degradable, buttons are plastic free, tags can be re-used as bookmarks. But the brand does not set its limits, the fabric scraps are repurposed to create trims and fun accessories. Talking about prints, they are beautiful and attractive in the sense that they tell stories and spark ideas and spreads love around! Stories of making right choices, breaking gender stereotypes and doing bit for our world.

Each garment comes with a little pottli filled with a seed ball, a tree waiting to be planted. And in this new generation, packed schedule of parents- it is an attempt to bring children and parents outdoors to relive the old days with their own kids and inculcating positive thinking in their kids! Environment friendly and planting trees with distributing smiles, Ed-a-Mamma has made a perfect scenario which is in todays world goal of all the clothing brands.

As in the old days, you would see parents passing on clothes from their first child to other when they are outgrown which leads to passing of fun memories and feelings, making bond stronger and relation full of love. Feel comfort of the garment by wearing Ed-a-Mamma and spreading love, helping our planet grow naturally and reducing waste. You can use the tags as a bookmark after detaching it from new clothes. This time help yourselves.

A good call for all the males reading it- Become conscious and get attached more with your wife and baby. A caring move for all the mothers reading it- Love your baby in a new way! Pull out the Ed-a-Mamma garments and make fun memories. It just does not offer you clothes but box of memorable moments with a seed which will enhance the beauty of our earth and beauty of your home and life of family. Wear clothes, grow seeds and stay happy!

Ed-a-Mamma drives family to look out for other members in home and care for babies and mother earth. An adventure for forever and a play of colors in every size, to stay happy and surprise all day and night! Capture the sweet and handmedown moments with your siblings! All the mommies, stay tuned with latest updates on comfortable garments for your babies. Create a little garden with Ed-a-Mamma and your kids full of greenery, trees and smiles and memories deeply rooted.

CONSCIOUS BRAND, CONSCIOUS CLOTHING. Fabric used in clothes is all natural and degradable which can be discarded in the compose pile after their lifecycle. Dyes and AZO free and fabrics are reused to make hairbands, pottli bags rather than simply being discarded. The fabric is pre-washed and dried to eliminate shrinkage. The metal trims are nickel-free and safe. The garments have plastic-free buttons. The organic tee is made from Global Organic Textiles (GOTS) certified yarn. The tags are made from FSC certified paper. Every product is screened through a needle detector machine and vendor facilities are fully compliant.

CATEGORIES OF CLOTHES-

GENDER- BOYS AND GIRLS

AGE GROUP- 2-14 YEARS

FOR GIRLS- Dresses and frocks, bottom wear, tops and tees, jumpsuits and sets, sweatshirts and jackets.

FOR BOYS- Shirts, tees, jackets and sweatshirt, bottom wear

The price ranges from 350 INR to 3000 INR. FOR MORE DESIGNS AND SHOPPING- VISIT THE SITE